Talk about the famous watch brand output and sales data

Recently, the replica watches uk industry well-known scholar, writer, blogger Alexander Linz updated its well-known watch brand annual production and sales amount of digital estimates, with its deep connections, widely read, and has always been rigorous and careful writing habits, although the data Is from a comprehensive speculation, but it should be more fair results. Today, I would like to share with you my friends who care about the specific operation of the industry as follows. Some of the results are similar to those of the author's famous book "Well-known rolex replica brand production". At the same time, the author of the text of the Swiss franc and the euro in accordance with the exchange rate of 6.8 and 8.3 were converted to RMB, calculated the average selling price of the brand, according to the total sales amount from high to low were arranged according to their understanding of the Some superficial analysis. Chart of well - known watch brands This chart basically covers the major well-known brands. Which is an average price is an interesting data, the basic basis of this distinction can be brand positioning. The average price of more than 100,000 yuan of the brand: Lange, Parma Johnny, Vacheron Constantin, Breguet, Patek Philippe, Earl, Audemars Piguet, Jacques Delo, Van Cleef & Arpels, Hai Winston. Its output in addition to Patek Philippe, Vacheron Constantin, Audemars Piguet, Breguet, Piaget five, the general is the order of several thousand. To support the average price of more than 100,000 yuan, must increase a lot of hand-grinding and / or special process, so the scale of production and production efficiency will be limited. Brand production in order to break through the million, must be like Patek Philippe, like his love to have several market high reputation, can be part of the simple assembly of industrial models. Mr. Linz, the original author of the data did not mention the data of Phamulan, according to the author to understand the brand is the output of more than 30,000, the average price should also be more than 10 million. Some other production less, but the price positioning of the brand, I feel too dependent on the core watchmaker's handmade, the value of a single product is higher, but the whole is far from the real top brands. Well-known watch brand output and sales charts _ top The average price of 40,000 -8 million brands are: Glashütte original, Roger Dubi, Blancpain, Yu ship, Jaeger-LeCoultre, Athens, Chopard, Bulgari, Wanguo, Girard Perregaux. The ten brands only Jaeger-LeCoultre, Chopin, nations can achieve an annual output of more than 70,000. According to the author observed that the 10 brands in China's high-income consumers choose to buy the watch when the focus of the brand. This level of market logic and the top ten "top club" is in fact not much difference, to successfully upgrade sales mainly rely on the obvious originality of the star product (such as product family flip series, Chopin happy diamonds, etc.). Well - known watch brand output and sales charts The average price of 20,000-400 million in the brand, is the backbone of the consumer market, including: Chanel, Rolex, Cartier, Panerai, Zenith, Kunlun, radar, Omega, Gucci, Louis Vuitton. The top ten brands, Rolex, Cartier, Omega is a well-deserved king, the output can reach 500,000 level. I believe that this is the middle-income groups in China when the table is generally recognized by the brand. Each brand has its own unique representative of the product, shape recognition generally strong. The core product lines are concentrated in the fashion wear, diving sports and other areas of greater demand. The focus of the product line is this third tranche of the brand and the difference between the first two tranches, the first two tranches will be more inclined to show the brand complex process or fine polished high-end products. The average price of 8000 to 15000 between the brands, including: Montblanc, Breitling, Bucherer, Hermes, TAG Heuer, Bo Lai Shi, Tudor, Howley, Longines, celebrities. Here the original author Mr. Linz Breitling brand sales and I had a greater awareness of the gap. If the author before the analysis (output of 250,000), the average price of about and TAG Heuer, at around 9,000 yuan. Mr. Linz Hermes data analysis of the author also reservations (it seems that the average price should be about 20,000, sales should not exceed 50,000). This level is the ordinary working-class consumption of key areas of the table, where Swatch Group is no doubt Longines and LVMH Group's TAG Heuer is the biggest market winner. Well-known watch brand output and sales charts _ medium Another thinking dimension is that I have always been paranoid that one billion yuan of income is really in the replica watches sector can afford to call the threshold of the big brands. At present, China's King table, FIYTA brands such as the amount of annual sales has reached the level of 5-8 million. Because of the current media procurement prices, a brand if less than 10 billion in revenue, is not much ability to carry out continuous branding and promotion. So let's look at a chart, the average price of 1,000 yuan -18,000 yuan between the sales amount of more than 1 billion yuan of the brand (also happens to be ten ...). I personally feel in this price range, the price is 3000 or 7000, in fact, consumer demand for flexibility is not great. Then the average price of 2,000 yuan per year to earn 6.9 billion yuan of Tissot, of course, also be called a strength of the brand. A revenue of billions of dollars in the brand, in the follow-up product development and market maintenance will be less than 10 billion yuan of revenue than the brand has a higher and more control. The love table purchased by consumers, the follow-up maintenance and wear when the response, and even value-added obviously with the brand's comprehensive investment capacity has a great relationship. Well-known watch brand output and sales charts _ focus The above analysis in order to maintain each file ten brands of "unity", and appears to be very arbitrary. In the final analysis, this is just according to their own superficial understanding of a number arranged by the game only, I hope you see the eyes of the Tell me what can be useful in their own information, the author fortunately.